Monthly Archives: October 2019

What is a ‘Values-Based’ AI Strategy?

While artificial intelligence used to be a futuristic concept, today it has become a day-to-day reality for businesses. While the term “AI” is arguably overused and commonly misunderstood, the technology is being utilized more than ever.  That’s not to say the actual implementation of AI is without flaws. Many technologists and digital marketers find today’s… […]

Top Paid Plugins for WP Engine Customers

One of the most attractive benefits of using WordPress is the vast ecosystem of plugins you can use to extend the functionality of your WordPress sites. For the uninitiated, plugins are pieces of modular code that can help you equip your site(s) with everything from maps and charts to SEO solutions and eCommerce tools. Currently,… […]

How to Change Your WordPress Site URLs (Step by Step)

Do you need to change your WordPress URL? Whether you’re moving from HTTP to HTTPs, changing your domain name, migrating from local server to live site, or transferring to a subdomain, you will need to know how to change your WordPress site URL. The WordPress address and site address are extremely important fields because they […]

How to Update a WordPress Theme without Losing Customization

One of the best things about WordPress is the easy customization options that you get with WordPress themes and plugins. You can also take these customizations to the next level by adding your own code snippets and CSS styles to your WordPress theme. The problem arises when an update becomes available for your theme. If […]

21 Plugins to Efficiently Manage WordPress Multi-Author Blogs

Running a multi-author WordPress website comes with a different set of challenges compared to a a single author WordPress blog. You’ll need to plan content, create an editorial workflow, monitor user activity, and make sure that your website is running at peak performance. This sounds like a lot of work, but luckily there are some […]

15 Deliciously Insightful B2B Content Pieces for You to Devour

Honestly, my first thought was to give you a list of the most shared B2B blog posts from the web.  But then it hit me: as a B2B marketer, you don’t want a popular blog post. You want one with unique insights you can actually use.  Some of these posts have thousands of social shares. […]

How to Effortlessly Transform Your B2B Blog into a Lead Gen Machine

Summary: Most B2B blogs make simple mistakes. When you fix them, you get a ton more leads from your blog. Learn what to work on with yours so you get the leads you want.  Time to read: 10 mins Tired of hearing how other B2B blogs generate floods of leads?  Meanwhile..what do you get?  A […]

Customer Experience and lead generation, yes really

I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” She was already swamped as her inbox filled with cold emails, calls, email sequences and more. She wondered why sellers and marketers weren’t thinking about her experience (even before she expressed […]

We stopped trying to convince customers and got triple the results

One small thing changed my B2B marketing work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. […]

Persistence – Screensaver

Screensavers are part of Windows functionality and enable users to put a screen message or a graphic animation after a period of inactivity. This feature of Windows it is known to be abused by threat actors as a method of persistence. This is because screensavers are executable files that have the .scr file extension and […]