Lion Capital is a consumer-focused investor passionate about investing in brands about which people are passionate. True brands offer consumers a differentiated, desirable experience for which they are prepared to pay a premium, giving those brands a superior position from which to drive their business activities. We embrace the power of brands, seek them out in our personal lives and have developed a unique understanding of how to translate the potential of a true brand into growth and superior financial performance. This merging of our professional and personal passions has formed the heart of an investment strategy through which we have owned over 100 unique consumer brands. We are a global business, with a focus on Europe and North America. Offices in London and Los Angeles keep us close to these markets and position us to capture attractive investment opportunities that emerge.