4 Marketing Metrics Your CMO Cares About

When it comes to data, marketing executives are frequently under the microscope. According to research by Gartner, the average company spends more than 10% of its yearly revenue on marketing, and the majority of CMOs expect that percentage to increase in 2020. Due in part to these typically large budget allocations, CMOs are consistently asked… […]

A Complete Digital Solution: The Building Blocks of an Open Source DXP

Today’s technology decision makers are looking for innovative ways to integrate various marketing technology (martech) tools and processes together, under the umbrella of a single platform. Early iterations of solutions such as Web Content Management (WCM) tools or Content Management Systems (CMSs) promised some of the needed marketing integration today’s businesses require in order to… […]

Delivering WordPress Security for a Growing Brand

Envoy Mortgage, an independently-owned national mortgage lender serving retail originators, has been providing customers with a streamlined mortgage process since 1997. While their business has grown over the past two decades, so has their web presence, and along with it, all of the cybersecurity issues that today’s businesses face. With the proliferation of DDoS attacks… […]

What is a ‘Values-Based’ AI Strategy?

While artificial intelligence used to be a futuristic concept, today it has become a day-to-day reality for businesses. While the term “AI” is arguably overused and commonly misunderstood, the technology is being utilized more than ever.  That’s not to say the actual implementation of AI is without flaws. Many technologists and digital marketers find today’s… […]

Top Paid Plugins for WP Engine Customers

One of the most attractive benefits of using WordPress is the vast ecosystem of plugins you can use to extend the functionality of your WordPress sites. For the uninitiated, plugins are pieces of modular code that can help you equip your site(s) with everything from maps and charts to SEO solutions and eCommerce tools. Currently,… […]

How to Change Your WordPress Site URLs (Step by Step)

Do you need to change your WordPress URL? Whether you’re moving from HTTP to HTTPs, changing your domain name, migrating from local server to live site, or transferring to a subdomain, you will need to know how to change your WordPress site URL. The WordPress address and site address are extremely important fields because they […]

How to Update a WordPress Theme without Losing Customization

One of the best things about WordPress is the easy customization options that you get with WordPress themes and plugins. You can also take these customizations to the next level by adding your own code snippets and CSS styles to your WordPress theme. The problem arises when an update becomes available for your theme. If […]

21 Plugins to Efficiently Manage WordPress Multi-Author Blogs

Running a multi-author WordPress website comes with a different set of challenges compared to a a single author WordPress blog. You’ll need to plan content, create an editorial workflow, monitor user activity, and make sure that your website is running at peak performance. This sounds like a lot of work, but luckily there are some […]

15 Deliciously Insightful B2B Content Pieces for You to Devour

Honestly, my first thought was to give you a list of the most shared B2B blog posts from the web.  But then it hit me: as a B2B marketer, you don’t want a popular blog post. You want one with unique insights you can actually use.  Some of these posts have thousands of social shares. […]

How to Effortlessly Transform Your B2B Blog into a Lead Gen Machine

Summary: Most B2B blogs make simple mistakes. When you fix them, you get a ton more leads from your blog. Learn what to work on with yours so you get the leads you want.  Time to read: 10 mins Tired of hearing how other B2B blogs generate floods of leads?  Meanwhile..what do you get?  A […]