How to Update a WordPress Theme without Losing Customization

One of the best things about WordPress is the easy customization options that you get with WordPress themes and plugins. You can also take these customizations to the next level by adding your own code snippets and CSS styles to your WordPress theme. The problem arises when an update becomes available for your theme. If […]

21 Plugins to Efficiently Manage WordPress Multi-Author Blogs

Running a multi-author WordPress website comes with a different set of challenges compared to a a single author WordPress blog. You’ll need to plan content, create an editorial workflow, monitor user activity, and make sure that your website is running at peak performance. This sounds like a lot of work, but luckily there are some […]

15 Deliciously Insightful B2B Content Pieces for You to Devour

Honestly, my first thought was to give you a list of the most shared B2B blog posts from the web.  But then it hit me: as a B2B marketer, you don’t want a popular blog post. You want one with unique insights you can actually use.  Some of these posts have thousands of social shares. […]

How to Effortlessly Transform Your B2B Blog into a Lead Gen Machine

Summary: Most B2B blogs make simple mistakes. When you fix them, you get a ton more leads from your blog. Learn what to work on with yours so you get the leads you want.  Time to read: 10 mins Tired of hearing how other B2B blogs generate floods of leads?  Meanwhile..what do you get?  A […]

Customer Experience and lead generation, yes really

I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” She was already swamped as her inbox filled with cold emails, calls, email sequences and more. She wondered why sellers and marketers weren’t thinking about her experience (even before she expressed […]