Category Archives: Lead Generation

Honestly, my first thought was to give you a list of the most shared B2B blog posts from the web.  But then it hit me: as a B2B marketer, you don’t want a popular blog post. You want one with unique insights you can actually use.  Some of these posts have thousands of social shares. […]

Summary: Most B2B blogs make simple mistakes. When you fix them, you get a ton more leads from your blog. Learn what to work on with yours so you get the leads you want.  Time to read: 10 mins Tired of hearing how other B2B blogs generate floods of leads?  Meanwhile..what do you get?  A […]

I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” She was already swamped as her inbox filled with cold emails, calls, email sequences and more. She wondered why sellers and marketers weren’t thinking about her experience (even before she expressed […]

One small thing changed my B2B marketing work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. […]