SEO Ranking Factors

SEO ranking factors

SEO Ranking Factors in 2019

In this article, you’re going to learn tips for ensuring that your website is set up for success and is optimized correctly for SEO. There are many moving parts when ensuring that your website is ranking for the keywords that are going to help to get your website on the first page of some of the largest SERPS including

SEO is Constantly Updating

It’s imperative to continue to monitor the changes that are happening with SEO. What may work in 2016 may get you a penalty in 2019. The same goes for what may be working in 2019 may not work in say 2020.

Blackhat SEO

Blackhat SEO has been around since the beginning. Blackhat SEO would consist of getting backlinks unnaturally fashion. Spamming blog comments is one-way black hatters may try to acquire backlinks.

Whitehat SEO

Whitehat SEO would consist of naturally building backlinks. One way to build whitehat SEO would be to write good content and share your content with people that find value in your content. Encourage these people to share your content on social media, or share it on their blog.

Tools To Help To Monitor Google Ranking

There are so many tools to help you assist with constantly monitoring your SEO ranking factors. There are some good free tools and some paid tools that will monitor your website to ensure your website is set up correctly.

#1 Majestic

Majestic is our favorite tool to monitor backlinks, the trust factor and so much more. Majestic has a few separate plans that will run you a monthly fee but it is worth it. Majestic ranking factors in our opinion are the most accurate and give you a very good insight.

#2 Moz

Moz offers Domain Authority and Page Authority of your domain. This is our 2nd favorite tool. Moz offers a free 30-day trial which I recommend you take advantage of. With Moz, you’ll be able to run analytics of your domain. You’ll be able to monitor spam backlinks, anchor links and so much more

#3 SEMrush

SEMrush is another great tool to help monitor a ton of factors to assist with your SEO ranking. It only takes a few minutes to set up and you can drill down to help with your domains SEO ranking.

Google’s 100 SEO Ranking Factors

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Keyword As First Word in Domain
  4. Domain registration length
  5. Domain History
  6. Exact Match Domain
  7. Exact Match Domain
  8. Public vs. Private WhoIs
  9. Penalized WhoIs Owner
  10. Country TLD extension
  11. Keyword in Title Tag
  12. Title Tag Starts with Keyword
  13. Keyword in Description Tag
  14. Keyword Appears in H1 Tag
  15. TF-IDF
  16. Content-Length
  17. Table of Contents
  18. Keyword Density
  19. Latent Semantic Indexing Keywords in Content
  20. LSI Keywords in Title and Description Tags
  21. Page Covers Topic In-Depth
  22. Page Loading Speed via HTML
  23. Page Loading Speed via Chrome
  24. Use of AMP
  25. Entity Match
  26. Google Hummingbird
  27. Duplicate Content
  28. Rel=Canonical
  29. Image Optimization
  30. Content Recency
  31. The magnitude of Content Updates
  32. Historical Page Updates
  33. Keyword Prominence
  34. Keyword in H2, H3 Tags
  35. Outbound Link Quality
  36. Outbound Link Theme
  37. Grammar and Spelling
  38. Syndicated Content
  39. Mobile-Friendly Update
  40. Mobile Usability
  41. Hidden Content on Mobile
  42. Helpful Supplementary Content
  43. Content Hidden Behind Tabs
  44. Number of Outbound Links
  45. Multimedia
  46. Number of Internal Links Pointing to Page
  47. Quality of Internal Links Pointing to Page
  48. Broken Links
  49. Reading Level:
  50. Affiliate Links
  51. HTML errors/W3C validation
  52. Domain Authority
  53. Page’s PageRank
  54. URL Length
  55. URL Path
  56. Human Editors
  57. Page Category
  58. WordPress Tags
  59. Keyword in URL
  60. URL String
  61. References and Sources
  62. Bullets and Numbered Lists
  63. The priority of Page in Sitemap
  64. Too Many Outbound Links
  65. Quantity of Other Keywords Page Ranks For
  66. Page Age
  67. User-Friendly Layout
  68. Parked Domains
  69. Useful Content
  70. Content Provides Value and Unique Insights
  71. Contact Us Page
  72. Domain Trust/TrustRank
  73. Site Architecture
  74. Site Updates
  75. Presence of Sitemap
  76. Site Uptime
  77. Server Location
  78. SSL Certificate
  79. Terms of Service and Privacy Page
  80. Duplicate Meta Information On-Site
  81. Breadcrumb Navigation
  82. Mobile-Optimized
  83. YouTube
  84. Site Usability
  85. Use of Google Analytics and Google Search Console
  86. User reviews/Site reputation
  87. Linking Domain Age
  88. # of Linking Root Domains
  89. # of Links from Separate C-Class IPs
  90. # of Linking Pages
  91. Backlink Anchor Text
  92. Alt Tag (for Image Links)
  93. Links from .edu or .gov Domains
  94. Authority of Linking Page
  95. Authority of Linking Domain
  96. Links From Competitors
  97. Links from “Expected” Websites
  98. Links from Bad Neighborhoods
  99. Guest Posts
  100. Links From Ads

What is On-Page and Off-Page SEO

There are two different types of SEO and both types of SEO are important factors. Your website’s SEO needs to be optimized for both on-page SEO and off-page SEO. It’s important to make sure you build a routine for your website where you’re monitoring both types of SEO.

On-Page SEO

When setting up your on-page SEO you need to pay attention to a few factors. The first thing that we recommend is finding a keyword that isn’t too hard to rank for but still gets a nice amount of traffic. Our favorite tool is uber suggest. You can plug in a keyword and it will suggest keywords, give you rankings and more

On-Page SEO Checklist

  • The keyword is placed in H1 Tag
  • The keyword is placed in H2, H3 Tag
  • The keyword is placed in ALT Tags
  • Content is at least 500++ words
  • Fast to load
  • Mobile optimized
  • Not Copied content
  • Brings value

Off-Page SEO

Off-Page SEO consists of powerful backlinks that are pointing to your website. Not just any domain, but relevant domains that use anchor text that is in your niche. You don’t want a ton of spammed out backlinks pointing at your website. It’s important to monitor your backlink profile. Anytime you see a spam backlink pointing at your website you should use the Google Disavow tool to tell Google to disavow that link. Another important factor is social shares. You want a lot of social activity.

Off-Page SEO Checklist

  • Powerful backlinks
  • Good anchor text
  • Guest post
  • Clean spam backlinks with an SEO tool and Google Disavow

Social Media and SEO Ranking Factors

Social media is a very important SEO ranking factors. This shouldn’t be taken lightly. We recommend having each of your social media pages fully optimized. Meaning you should write about your company. Add information about your website, add images about your website. Share your blog post or web pages with people in groups that find value about your content. We recommend having at least three

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Tumblr
  • YouTube

Local SEO Ranking Factors

Much like social media accounts, local SEO focuses on much of the same rules of over-optimizing local citations. What do we mean about over-optimizing? Well, your pages should have everything about your website listed on the citation. You’re about us, contact us, pictures and your local address should all be on your page. I recommend pulling up your local competitor’s yelp page and make sure your page has more content than them.

Local Citations

There are a few handy tools that are good for researching what the best local citations are for your website’s niche. Our favorite is MOZ citations by category

  • Yelp
  • Google My Business
  • Yellow Pages

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